Strategy

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Etalon Group /

Our Strategy

Targeting key markets.

Etalon Group continues to grow its position as a leading property developer in the St Petersburg Metropolitan Area. In addition, the company is building on the success it has achieved so far in Moscow, by enhancing its brand recognition and increasing its market share in the Moscow Metropolitan Area. It also intends to continue to expand and leverage its national sales network to extract sales from prosperous regions in Russia, further expanding its customer base and providing sustainable growth to the business.

Refining products and enhancement of core competencies.

Etalon Group focuses on developing large-scale residential real estate complexes targeting the lower middle class and upper economy price segments. It plans to continue to refine its product offering by responding to feedback from its extensive sales network and tailoring future projects to meet changing market requirements. To meet the expected growth in demand in target market segments, Etalon Group maintains its vertically integrated business model.

Focusing on capital efficiency through a disciplined approach to the land bank.

Etalon Group plans to maintain sufficient land reserves for sustainable development over the short to medium term, enabling it to minimise the time period between acquisition and development of the acquired land, assuring capital efficiency and thereby enhancing returns.

Continuing to cultivate Etalon Group’s market reputation.

In addition to its strong track record in construction, Etalon Group is a marketing focused organisation, with extensive experience in generating sales through its high quality of product, sales network throughout Russia and strong brand recognition in its largest markets. Etalon Group continues to build market recognition of its brand through investment in its sales and marketing platform, as well as focusing on customer services. This generates positive customer perception and enhances Etalon Group’s reputation in the market place.

Maintaining a prudent and diversified approach to financing.

Etalon Group retains a conservative financing strategy. Its focus is on improving the structure of its borrowings by lengthening the overall maturity profile of its debt, lowering the cost of its borrowings and diversifying sources of financing, while maintaining a low level of leverage.