Regional Sales Network

- 59 cities covered, with 15 sales offices in Moscow and St Petersburg, as well as 14 more nationwide
- Etalon Group’s sales force focuses on regions with the highest per capita income levels
- External professional marketing and sales service agents engaged nationwide
- Key markets: St Petersburg and Moscow

map
Moscow
8
Offices
12.7 mln
Population
75,293
Regional income per capita, RUB
2.1 х
Regional income/National average income
PORTFOLIO
St Petersburg
7
Offices
5.4 mln
Population
48,616
Regional income per capita, RUB
1.4 х
Regional income/National average income
PORTFOLIO
Nefteyugansk
Khanty-Mansi AD
Partner
Type
1.41%
Share of total contracts
54 296
Regional income per capita, RUB
1.5 х
Regional income/National average income
Khanty-Mansiysk
Khanty-Mansi AD
Partner
Type
1.41%
Share of total contracts
54,296
Regional income per capita, RUB
1.5 х
Regional income/National average income
Nizhnevartovsk
Khanty-Mansi AD
Office
Type
1.41%
Share of total contracts
54,296
Regional income per capita, RUB
1.5 х
Regional income/National average income
Surgut
Khanty-Mansi AD
Office
Type
1.41%
Share of total contracts
54,296
Regional income per capita, RUB
1.5 х
Regional income/National average income
Gubkinsky
Yamalo-Nenets AD
Partner
Type
1.65%
Share of total contracts
88,579
Regional income per capita, RUB
2.5 х
Regional income/National average income
Nadym
Yamalo-Nenets AD
Partner
Type
1.65%
Share of total contracts
88,579
Regional income per capita, RUB
2.5 х
Regional income/National average income
Noyabrsk
Yamalo-Nenets AD
Partner
Type
1.65%
Share of total contracts
88,579
Regional income per capita, RUB
2.5 х
Regional income/National average income
Novy Urengoy
Khanty-Mansi AD
Office
Type
1.41%
Share of total contracts
54,296
Regional income per capita, RUB
1.5 х
Regional income/National average income
Krasnoyarsk
Krasnoyarsk region
Partner
Type
1.24%
Share of total contracts
32,450
Regional income per capita, RUB
0.9 х
Regional income/National average income
Norilsk
Khanty-Mansi AD
Office
Type
1.41%
Share of total contracts
54,296
Regional income per capita, RUB
1.5 х
Regional income/National average income
Apatity
Murmansk region
Partner
Type
1.01%
Share of total contracts
45,938
Regional income per capita, RUB
1.3 х
Regional income/National average income
Murmansk
Murmansk region
Office
Type
1.01%
Share of total contracts
45,938
Regional income per capita, RUB
1.3 х
Regional income/National average income
Komsomolsk-on-Amur
Khabarovskiy krai
Partner
Type
0.94%
Share of total contracts
41,498
Regional income per capita, RUB
1.2 х
Regional income/National average income
Khabarovsk
Khabarovskiy krai
Office
Type
0.94%
Share of total contracts
41,498
Regional income per capita, RUB
1.2 х
Regional income/National average income
Krasnoyarsk
Krasnoyarsk region
Partner
Type
1.24%
Share of total contracts
32,450
Regional income per capita, RUB
0.9 х
Regional income/National average income
Sochi
Krasnodar region
Partner
Type
0.90%
Share of total contracts
35,623
Regional income per capita, RUB
1 х
Regional income/National average income
Vladivostok
Primorsky Krai
Office
Type
0.53%
Share of total contracts
37,063
Regional income per capita, RUB
1.0 х
Regional income/National average income
Usuriisk
Primorsky Krai
Partner
Type
0.53%
Share of total contracts
37,063
Regional income per capita, RUB
1.3 х
Regional income/National average income
Mirny
Yakutia
Partner
Type
0.71%
Share of total contracts
45,527
Regional income per capita, RUB
1.3 х
Regional income/National average income
Yakutsk
Yakutia
Office
Type
0.71%
Share of total contracts
45,527
Regional income per capita, RUB
1.3 х
Regional income/National average income
Neryungri
Yakutia
Partner
Type
0.71%
Share of total contracts
45,527
Regional income per capita, RUB
1.3 х
Regional income/National average income
Blagoveshchensk
Amur region
Partner
Type
0.33%
Share of total contracts
34,909
Regional income per capita, RUB
1.0 х
Regional income/National average income
Ufa
Bashkortostan
Partner
Type
0.68%
Share of total contracts
30,034
Regional income per capita, RUB
0.8 х
Regional income/National average income
Yuzhno-Sakhalinsk
Sakhalin region
Office
Type
0.63%
Share of total contracts
60,206
Regional income per capita, RUB
1.7 х
Regional income/National average income
Severodvinsk
Arkhangelsk region
Partner
Type
0.69%
Share of total contracts
36,371
Regional income per capita, RUB
1.0 х
Regional income/National average income
Arkhangelsk
Arkhangelsk region
Office
Type
0.69%
Share of total contracts
36,371
Regional income per capita, RUB
1.0 х
Regional income/National average income
Samara
Samara Region
Partner
Type
0.50%
Share of total contracts
29,490
Regional income per capita, RUB
0.8 х
Regional income/National average income
Yekaterinburg
Sverdlovsk region
Office
Type
0.48%
Share of total contracts
37,035
Regional income per capita, RUB
1.0 х
Regional income/National average income
Elizovo
Kamchatka Krai
Partner
Type
0.07%
Share of total contracts
54,206
Regional income per capita, RUB
1.5 х
Regional income/National average income
Petropavlovsk-Kamchatsky
Kamchatka Krai
Office
Type
0.07%
Share of total contracts
54,206
Regional income per capita, RUB
1.5 х
Regional income/National average income
Rostov-on-Don
Rostov region
Partner
Type
0.27%
Share of total contracts
31,324
Regional income per capita, RUB
0.9 х
Regional income/National average income
Ilimsk
Irkutsk region
Partner
Type
0.67%
Share of total contracts
26,968
Regional income per capita, RUB
0.8 х
Regional income/National average income
Irkutsk
Irkutsk region
Office
Type
0.67%
Share of total contracts
26,968
Regional income per capita, RUB
0.8 х
Regional income/National average income
Omsk
Omsk region
Partner
Type
0.53%
Share of total contracts
26 601
Regional income per capita, RUB
0.8 х
Regional income/National average income
Magnitogorsk
Chelyabinsk region
Partner
Type
0.52%
Share of total contracts
25,778
Regional income per capita, RUB
0.7 х
Regional income/National average income
Chelyabinsk
Chelyabinsk region
Partner
Type
0.52%
Share of total contracts
25,778
Regional income per capita, RUB
0.7 х
Regional income/National average income
Syktyvkar
Komi
Partner
Type
0.27%
Share of total contracts
36,226
Regional income per capita, RUB
1.0 х
Regional income/National average income
Usinsk
Komi
Partner
Type
0.27%
Share of total contracts
36,226
Regional income per capita, RUB
1.0 х
Regional income/National average income
Ukhta
Komi
Partner
Type
0.27%
Share of total contracts
36,226
Regional income per capita, RUB
1.0 х
Regional income/National average income
Magadan
Magadan Region
Office
Type
0.47%
Share of total contracts
68,239
Regional income per capita, RUB
1.9 х
Regional income/National average income
Tashtagol
Kemerovo region
Partner
Type
0.43%
Share of total contracts
25,029
Regional income per capita, RUB
0.7 х
Regional income/National average income
Penza
Penza region
Partner
Type
0.28%
Share of total contracts
23,684
Regional income per capita, RUB
0.7 х
Regional income/National average income
Tyumen
Tyumen region
Partner
Type
0.39%
Share of total contracts
31,127
Regional income per capita, RUB
0.9 х
Regional income/National average income
Chita
Zabaikal region
Partner
Type
0.26%
Share of total contracts
26,626
Regional income per capita, RUB
0.8 х
Regional income/National average income
Petrozavodsk
Karelia
Partner
Type
0.25%
Share of total contracts
31,854
Regional income per capita, RUB
0.9 х
Regional income/National average income
Perm
Perm region
Partner
Type
0.34%
Share of total contracts
29,862
Regional income per capita, RUB
0.8 х
Regional income/National average income
Kaliningrad
Kaliningrad region
Partner
Type
0.18%
Share of total contracts
29,062
Regional income per capita, RUB
0.8 х
Regional income/National average income
Birobidzhan
Jewish Autonomous Oblast
Partner
Type
0.0%
Share of total contracts
27,697
Regional income per capita, RUB
0.8 х
Regional income/National average income
Krasnogorsk
Moscow region
Office
Type
10.03%
Share of total contracts
46,230
Regional income per capita, RUB
1.3 х
Regional income/National average income
Volgograd
Volgograd region
Partner
Type
0.49%
Share of total contracts
25,085
Regional income per capita, RUB
0.7 х
Regional income/National average income
Salekhard
Yamalo-Nenets AD
Partner
Type
1.65%
Share of total contracts
88,579
Regional income per capita, RUB
2.5 х
Regional income/National average income
Saratov
Saratov region
Partner
Type
0.58%
Share of total contracts
23,744
Regional income per capita, RUB
0.7 х
Regional income/National average income
Cheboksary
Chuvashiya
Partner
Type
0.33%
Share of total contracts
20,646
Regional income per capita, RUB
0.6 х
Regional income/National average income
Izhevsk
Udmurtiya
Partner
Type
0.18%
Share of total contracts
25,382
Regional income per capita, RUB
0.7 х
Regional income/National average income
Tver
Tver region
Partner
Type
0.31%
Share of total contracts
27,399
Regional income per capita, RUB
0.8 х
Regional income/National average income
Orenburg
Orenburg region
Partner
Type
0.40%
Share of total contracts
24,370
Regional income per capita, RUB
0.7 х
Regional income/National average income
Belgorod
Belgorod region
Partner
Type
0.33%
Share of total contracts
32,867
Regional income per capita, RUB
0.9 х
Regional income/National average income
Saransk
Mordoviya
Partner
Type
0.20%
Share of total contracts
20,366
Regional income per capita, RUB
0.6 х
Regional income/National average income
Kirov
Kirov region
Partner
Type
0.20%
Share of total contracts
23,884
Regional income per capita, RUB
0.7 х
Regional income/National average income

One of our main sales channels is our regional sales network. In 2020, Etalon Group's regional sales network expanded to six more cities, reaching 59 in total. The network has always contributed to sustainable sales growth: about 33% of all sales in 2020 came through the regional network.

We are constantly improving our sales systems, including by developing digital channels. The introduction of digital systems to create personalised offers and improve the customer experience throughout the entire customer journey has increased customer loyalty and is driving repeat sales. In 2020, repeat purchases accounted for 25% of total sales.

32.5% SHARE OF REGIONAL BUYERS
Moscow 13.3%   St Petersburg 19.2%