Etalon Group Launches On-Site Sales Office and Announces Mortgage Programmes for Etalon City

24 September 2013

Etalon Group Limited ("Etalon Group" or the "Company”, LSE ticker: ETLN), one of Russia’s largest and longest-established residential real estate developers, is pleased to announce the opening of a unique on-site sales office at the Company’s Etalon City development in Moscow.

The newly-constructed office uses the same design format as the Etalon City development itself. The Company has established this new office format as part of its drive to set high benchmarks for customer service in the comfort class segment of the residential real estate market. A photograph of the new building is available at the bottom of this announcement.

Etalon Group also announces that two Russian banks have launched mortgage programmes for flats in the first building of this development project.

The banks will offer a variety of mortgages with high loan to value (“LTV”) ratios. The mortgage programmes range in size from RUB 300 thousand to RUB 30 million, with tenors up to 30 years for 80% LTV mortgages, and up to 23 years for mortgages with no initial payment required.

Etalon City is planned to consist of 10 residential buildings situated on a 14.9 hectare land plot in the South Western Administrative district of Moscow, bordering Starokrymskaya street. The Company expects the development to have a total of 4,240 flats, and it plans to deliver the project in 2017.

The first building will be a 23-storey poured concrete high-rise with a planned NSA of 36 ths sqm. It is expected to have 383 flats and the same number of parking places. Etalon Group plans to deliver the building in 2016.

This and other recent announcements are available on the Etalon Group website:

Etalon Group IR Team

T: +44 (0) 20 8123 1328


Sam VanDerlip
T: +44 7554 993 032
T: +7 916 306 6112

About Etalon Group

History and Overview

Founded in 1987 by Viacheslav Zarenkov, Etalon Group has become one of Russia's largest residential real estate developers. With a more than 25-year history, the Company has one of the longest and most successful track records in the Russian real estate industry.

Today Etalon Group is a leading player in Russia’s “Golden Triangle” – St Petersburg, Moscow and the greater Moscow area, with a dominant position in the “comfort class” segment. The Company’s strong foothold in these markets is reinforced further by its unique nationwide sales network covering 9 of the 10 wealthiest regions of Russia, and spanning 30 cities in total. The sales network generates up to 30% of Etalon Group’s revenue, and has been an important source of stable demand even throughout the crisis.

Etalon Group is one of the only truly vertically integrated businesses in the Russian real estate sector. The Company does everything from acquiring land to sales and cash collections from its customers, which enables it to maximise margins throughout the value chain, and reduces exposure to cost inflation from external service providers. Etalon Group is a company of scale, with a total of 40 business units that employ over 4,000 people, two strong construction management companies, five general contractors, 16 subcontractors, a crane company, a brick factory and a nationwide sales network.

Etalon Group’s strong financial position is driven by its effective pre-sales business model. The Company aims to pre-sell 70-90% of all residential space before a building is delivered. It also targets an average down payment of 50%. This allows Etalon Group to finance the construction process using money from customers, as opposed to using the loans or funding from shareholders.

In addition to homebuilding, Etalon Group’s long history and superior quality offering has helped it to become a trusted industrial construction partner for clients like General Motors, Toyota, Ford Motors, Bosch, Siemens, Nissan, Suzuki and Gazprom in northwest Russia.

Since 20 April 2011, Etalon Group Limited has had its GDRs traded on the Main Market of the London Stock Exchange.

Operational and Financial Highlights

As of 31 December 2012, Etalon Group’s portfolio comprised 35 projects, with a total of 3.58 million sqm of unsold net sellable area ("NSA") in the St. Petersburg and Moscow Metropolitan Areas. Jones Lang LaSalle valued this portfolio at USD 2,369 million, a 38% increase in the market value from YE 2011.

For the year ended 31 December 2012, Etalon Group’s new contract sales totalled 316,466 sqm, or RUR 23,739 million. Deliveries in 2012 totalled 363 thousand sqm.

The Company recorded revenues of RUB 26.9 billion and EBITDA of RUB 6.9 billion, with an EBITDA margin of 26% for the year ended 31 December 2012, making it one of the most profitable players in the sector.

Etalon Group’s net cash position at 31 December 2012 was RUB 890 million, leaving it well positioned to fund continued dynamic growth.