Etalon Group Announces Partnership with Ozon

03 September 2021

ETALON GROUP PLC (“Etalon Group” or the “Company”), one of Russia’s largest and longest-established development and construction companies, announces the signing of a cooperation agreement with Russia’s leading online marketplace Ozon.

As part of the long-term partnership agreement, the companies plan to carry out joint projects that combine the products and possibilities of real estate development and e-commerce. One of the first steps will be to create a virtual showroom for Etalon Group apartments on Ozon’s website. The marketplace will also act as a new advertising and promotion channel for Etalon Group’s portfolio. Ozon already has a monthly audience of tens of millions of visitors, some of which are potential buyers of real estate.

In addition, the two parties plan to install Ozon delivery lockers in Etalon’s new buildings. This will make it easier and faster to receive online orders.

Commenting on the signing of the agreement with Ozon, Etalon Group CEO Gennadiy Shcherbina said:

“We are delighted to work with Ozon and believe that this partnership will increase customer satisfaction and expand our sales channels. Thanks to our collaboration, buyers of Etalon Group real estate will now be able to choose and reserve an apartment on one of Russia’s largest e-commerce platforms. In addition, residents of Etalon Group’s new properties will have access to additional options for the delivery of orders from the Ozon marketplace. Expanding our range of additional services in cooperation with new partners and improving our online sales channels are in line with our long-term business development strategy.”

Ozon's Chief Operating Officer Daniel Fedorov added:

“Just a few years ago, one could hardly imagine selling apartments online in the Russian market. Today, we are changing the approach to buying real estate by offering a wide range of housing choices via our marketplace, and at the same time making it possible to choose furniture, appliances and other important household goods from Ozon's assortment of 27 million SKUs. This partnership with Etalon Group enables us to continue broadening our assortment, while the appearance of Ozon delivery lockers in the developer's new buildings is an opportunity to expand our last mile services and significantly improve delivery for a huge number of people.”

This and other recent announcements are available on the Etalon Group website:

Contact Information

Etalon Group IR Team

T: +44 20 8123 1328


Sam VanDerlip
T: +44 207 002 7859

About Etalon Group

Founded in 1987, Etalon Group is one of the largest development and construction companies in Russia. The Company focuses on middle class residential real estate in the Moscow and St Petersburg metropolitan areas. With a more than 30-year history, Etalon Group has one of the longest and most successful track records in the Russian real estate industry. Since its foundation, Etalon Group has delivered 7.5 million sqm of real estate.

Thanks to its integrated business model, Etalon Group is able to create added value for customers and shareholders at every stage of development, from land plot analysis and acquisition to the operation and maintenance of existing properties. Etalon Group employs over 4,600 people, and its nationwide sales and marketing network covers 59 Russian cities.

Etalon Group’s total assets comprise 20 projects under development, unsold inventory at completed residential complexes and commercial properties, with total unsold NSA of 2.8 million sqm, as well as a construction and maintenance division. Colliers International valued the Company’s total assets at RUB 204 billion as of 31 December 2020.

In 2020, Etalon Group’s new contract sales totalled 538 ths sqm, or RUB 79.9 billion. Deliveries in 2020 amounted to 540 ths sqm.

The Company’s revenue in 2020 amounted to RUB 78.7 billion, with EBITDA of RUB 12.6 billion.

Etalon Group’s GDRs have traded on the Main Market of the London Stock Exchange since 20 April 2011 and on the Level 1 quotation list of Moscow Exchange since 31 January 2020 under the ticker ETLN.