Dear Shareholders,

I would like to express my sincerest gratitude to all our shareholders and investors for their ongoing support and understanding concerning Etalon's business activities

SERGEY EGOROV
Chairman of the Board of Directors 
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Key Figures

We have been delivering sustainable growth across key performance metrics for more than 30 years.

>30 years
of construction & development experience
7.5 mln sqm
commisioned
2.8 mln sqm
total project portfolio
79.9 RUB bln
FY 2020 new contract sales
82.0 RUB bln
FY 2020 cash collections
Dear Shareholders,

With over 15 years of experience at Etalon Group, I am confident in the promise that the future holds for our company

GENNADIY SHCHERBINA
Chief Executive Officer
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Effective long-term strategy

Etalon Group’s strategic consistency in the eight years following its IPO delivered excellent results: we more than tripled new contract sales, from RUB 14.1 billion in 2010 to RUB 79.9 billion in 2020

PORTFOLIO

Long-term focus on replenishing the land bank, supported by the acquisition of non-zoned land plots and extensive experience in zoning procedures, as well as entering new regions   

Key expected results: increase in portfolio size to over 6 million sqm, a balanced structure of land assets and long-term growth in sales

PROJECT DESIGN

Design based on modern principles and urban planning standards, offering in-demand housing formats and surroundings

Key expected results: improved product quality, highly transparent processes, reduction of the time frame from site search to the start of construction by up to six months

CONSTRUCTION

Speed and cost leadership thanks to product standardisation across the entire range and as a result of leadership in new building technologies

Key expected results: gross profit margin of 35%, a more than twofold increase in construction volumes with constant overhead costs

SALES

Extending the life cycle of interaction with clients based on an understanding of client expectations from the purchase of a new project through habitation and the use of services

Key expected results: sustained double-digit sales growth with the industry's highest NPS and CLV scores, and reduction of marketing costs by up to 20%

BUSINESS MODEL

Easily scalable customer-centric business model supported by an end-to-end digital transformation focused on continuous improvement of the product and related customer experience

Key expected result: The new management system will be based on a unique digital architecture that will enable end-to-end data transmission at all stages of the value chain.

NETWORK OF PARTNERS AND CONTRACTORS

Leadership through partnership, cost reduction and the creation of a best-in-class housing platform

The architecture of the new management model will be open to new partners and suppliers. Any company or startup that can have a positive impact on the implementation of our strategy can now join the Etalon.Partnership programme

Company History

Over 30 years of successful experience in the Moscow and St Petersburg markets.

2020

Etalon Group's global depositary receipts (GDRs) started trading on the Level 1 List of Moscow Exchange on February 3, 2020. 

 

2019

Etalon Group acquired and consolidated 100% in Leader-Invest, consolidated 100% of the ZIL-Yug project. In 2019, Sistema PJSFC became Etalon Group's largest shareholder by acquiring 25% of the capital from the founding shareholder.

2018

Etalon Group receives construction permit and launches sales for its business-class residential project on Petrovskiy Island in St Petersburg.

2017

Etalon Group set yet another new contract sales record in both RUB and sqm terms. The Board of Directors increased the target dividend payout range to 40%-70% of consolidated net profit. We launched sales at two business-class projects: Botanica in St Petersburg and Silver Fountain in Moscow.

2016

New contract sales reached 496 ths sqm and RUB 47.4 billion, setting new records for annual sales in the Company’s history.

2015

Etalon Group outperformed its guidance despite the challenging macroeconomic environment. The Company began construction of the Golden Star residential complex, which is the Company’s third project in Moscow.

2014

Etalon Group deliveries reach 580 ths sqm, an all-time record for the Company. Etalon Group completes ExpoForum, one of the largest commercial construction projects in St Petersburg.

2013

Etalon Group delivers 468 ths sqm of NSA. The Board of Directors approved a dividend policy, under which the company will aim to pay out between 15% and 30% of IFRS net profit.

2012

Etalon Group completes its post-IPO acquisition programme, acquiring two projects each in the Moscow and St Petersburg Metropolitan Areas. This added another 887 thousand sqm to our landbank, securing Etalon's construction programme through 2017.

2011

Etalon Group successfully completed an IPO, listing GDRs on the Main Market of the London Stock Exchange in April 2011. The IPO raised $575 million and becoming the first real estate company from Russia to go public since 2007.

2010

Etalon Group commences Etalon-City, our second project in the Moscow Metropolitan Area.

2009

Etalon Group acquires a 70% stake in LLC Severnaya Vysota I K (currently, UM Etalon), a company engaged in the construction of tower cranes under finance lease contracts, thereby increasing its stake from 30% to 100%.

2008

SPM Zhilstroy is acquired. The company acts as the general contractor for Emerald Hills, Etalon Group's flagship project in the Moscow Metropolitan Area.

2007

20th anniversary. In 2007, Etalon LenSpetsSMU began construction of the residential complex Jubilee Estate, one of its megaprojects and the first integrated urban development project.

2006

Etalon Group expands into the Moscow Metropolitan Area by establishing Etalon-Invest.

Etalon Group becomes the first Russian construction company to get a credit rating from Standard & Poor’s Global Ratings.

2005

First mortgage programme is established in partnership with Rosbank. Etalon Group’s residential real estate delivery volume exceeds 1 mln sqm.

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